The Urban Difference is an annual report of the Alabama Cooperative Extension System at Alabama A&M University.

From the President

Dr. Daniel K. Wims, President, Alabama A&M University

With support from the Alabama Cooperative Extension System (Alabama Extension), Alabama A&M University (AAMU) launched two groundbreaking agricultural initiatives in 2024: The People’s Patch Community Farm and the North Alabama Ag Expo. The People’s Patch is quickly becoming a hub in Madison County that combats food insecurity and promotes agricultural research and community outreach.

The North Alabama Ag Expo serves as a regional gathering point for farmers, agribusinesses, and educational institutions, encouraging greater engagement in agriculture and strengthening community ties throughout North Alabama. I want to express my gratitude to Alabama Extension for their leadership on these initiatives and for their ongoing efforts statewide to educate and empower individuals and communities through practical, research-based knowledge.

From the Administrator

Dr. Majed Dweik, Interim Extension Director & AAMU Vice President for Research & Economic Development

Alabama Extension remains a trusted resource for practical solutions to everyday challenges—from animal health to financial management. Our dedicated staff not only provides valuable information but also finds fulfillment when those they serve share their success stories and personal testimonies.

The impacts highlighted in this report represent just a glimpse of what we offer. We encourage you to explore this publication, visit our website, and follow us on social media to learn more about the many ways Alabama Extension is making a difference. The best part? Even more exciting opportunities lie ahead as we continue to positively impact communities across the state.

2024 Impacts

Operating out of nine urban centers across Alabama, Alabama Extension at AAMU works within a network of experts, educators, and volunteers to impact all 67 Alabama counties.

By the Numbers

January – December 2024

• Direct & indirect programming contacts: 474,300
• Urban Extension website views: 213,012
• Facebook User Reach: 43,897
• Extension Website Views: 4.5 million
• Digital Media Contacts: 6.2 million

External Funding Comparison

• FY 2024/25: $8.3 million
• FY 2023/24: $10.9 million
• FY 2022/23: $9.8 million

Get Your Copy

Download or print a PDF of The Urban Difference 2025-UNP-2209.

If you need reasonable accommodation or language access services, contact Wendi Williams at (256) 372-4953 or williw1@aces.edu.

Author & Editor, Wendi Williams, Communications & Marketing Coordinator, Alabama A&M University. Design/layout, Shannon Schmalfeldt, Technology Media Coordinator, Alabama A&M University. Photos by Satavio Carter, Photographer/Videographer, Alabama A&M University

New November 2025, The Urban Difference 2025: UNP-2209

Past Reports

• The Urban Difference 2024-UNP-2198
• The Urban Difference 2023-UNP-2195
• The Urban Difference 2022-UNP-2190