The Extension name and the Alabama state emblem represent the ideals and program outreach of Alabama Extension employees throughout our state and region.
Proper and consistent use of the Extension logo unifies and brands the Alabama Extension mission, network, and outreach efforts. Proper and consistent use also builds brand loyalty, trust, and connection to Alabama Extension. A properly used logo can become a symbol of quality, knowledge, friendship, community, and partnership.
This is the official Alabama Cooperative Extension System logo. This logo replaces all previous Alabama Extension logos.
This guidebook does not cover the use of other institutional logos, including those of Alabama A&M University and Auburn University. The use of these logos is legally protected and regulated by each institution. For additional information regarding how to request permission for use, please contact the following:
• For help in contacting Auburn University licensing: Emery Tschetter
• For help in contacting Alabama A&M University licensing: Wendi Williams
The Alabama Extension name and emblems should not be used by commercial vendors or for private endorsement. Unauthorized use of Alabama Extension names and emblems are strictly prohibited. Questions about usage should be addressed to Emery Tschetter, Director of Communications and Marketing, Alabama Cooperative Extension System, Auburn University, Alabama 36849 or email@example.com.
- In standard, day-to-day use, the state of Alabama shape and university names should always be dark blue (PMS 288). The Extension “e” within the state shape should always be white and the “xtension” should be green (PMS 362).
- The Extension logo should appear in full color as often as possible.
- The Extension logo can be found in various formats online on the Communications & Marketing Startup page > Brand Assets & Logos > Branding Guidelines.
- The Extension seal should only be used for the most high-level Extension documents (proclamations, retirements, service awards).
Alabama Extension Seal
The Extension logo is the primary mark and should be prominently displayed at Extension-supported or cosponsored events and functions. Use on banners, displays, exhibits, reports, digital presentations, videos, name tags, business cards, exterior signage, programs, advertisements, handouts, etc.
The Extension logo should be prominently displayed on all official Extension documentation and products both digital and print (business cards, newsletters, brochures, office stationery, web pages, emails, apparel, interactive media, presentation materials, videos, etc.). At no time should older versions of the logo or marks be used.
- Logos used on banners and exhibits should stand above crowds, tables, and parked cars. Look for uncluttered, well-lighted, high-traffic spaces to set up exhibits.
- Meeting attendees will know they’ve been to an Extension event if they see the logo prominently displayed.
– Event signs
– Table cloths
– Name tags
– Business cards
– PowerPoint slides
– Matching apparel
– Bags, pencils
– Magnetic signs
– Note cards
- Logos used on reports, folders, advertisements, videos, and digital platforms instantly connect readers to the Extension brand. Display as often as possible.
- Logos used on exterior signs should stand out and be readable from a distance. Place signs in uncluttered, litter-free spaces. Ask before placing on private land. Remove signs after the event.
Logos Should Not Be Changed in Any Way
The Alabama Extension logo should be used in its entirety. At no time should it be condensed; extended; stretched; rearranged; disassembled; positioned vertically, diagonally, or upside down; or changed in any way with the exceptions of use on embroidery,* irregular spaces,** or with program color options*** (see Embroidery and Other Applications). Questions about usage should be addressed to Emery Tschetter, Director of Communications and Marketing, Alabama Cooperative Extension System, Auburn University, Alabama 36849 or firstname.lastname@example.org.
Approved Single-Color Options
With single-color applications (ink, thread, etc.), the Extension logo may appear in one color. The Extension logo should appear in full color as often as possible.
Social Media Only
The stacked mark was created exclusively for social media. It should not be used for shirts, caps, or any other printed or digital materials. Questions about usage should be addressed to Emery Tschetter, Director of Communications and Marketing, Alabama Cooperative Extension System, Auburn University, Alabama 36849 or email@example.com.
Logo size can vary. When used for a outdoor banner, sign, tablecloth, or exhibit, the logo should be large enough to be read from a distance of several feet to across a field or parking lot. Logos used in most standard-size printed products (newsletters, office forms, handouts, brochures, etc.) should generally be 1.5 to 2 inches in width. Online or social media uses should follow the same rule. Logos used when the Extension name is emphasized (reports, folders, titles) may be 6 to 7 inches in width. Logos used on screen-printed T-shirts should be 2 to 4 inches wide and on embroidered apparel a minimum of 4 inches wide.
Embroidery and Other Applications
* Because embroidery applications are dictated by stitch counts and limited spaces, the lower line of the logo (Alabama A&M and Auburn Universities) may be removed. ** Irregular spaces are spaces where the logo may not fit (too small or too square). *** Color options are available for program-specific applications. Approval from Communications & Marketing is required.
- The Extension logo looks better and has a greater impact on light-colored apparel.
- Because of sewing machine limitations, university names may be left off.
- Embroiderers need a high-resolution JPEG or vector art. These formatted logos can be found on the Startup page.
NOTE: With embroidery, there are special exceptions to colors and wording. Questions about usage should be addressed to Emery Tschetter, Director of Communications and Marketing, Alabama Cooperative Extension System, Auburn University, Alabama 36849 or firstname.lastname@example.org.
- With embroidery, extra costs may be charged for setting up digital files, for oversized apparel, and for number of letters used.
- Double check all work.
- Darker fabrics obscure elements of the logo.
Margins and Surrounding Elements
When displayed, the Extension logo should be surrounded by ample white space. This helps the logo to stand out, detach from surrounding visual elements, and be easily distinguished. The logo should be given prominence and distinction.
- Do not allow logos to run off or be placed too near the edges of a page, screen, or printed surface.
- Do not allow text, graphics, or other logos to run over, behind, or touch the Extension logo.
- Do not integrate the Extension logo into a large or complex design that makes it difficult to recognize or distinguish.
Use With Other Names and Emblems
The Extension logo may be used with the names, emblems, and word marks of other System programs, partnerships, institutions, and other supporting organizations. The Extension logo should be given prominence consistent with the role of the relationship.
The Extension logo should be given prominence consistent with the role of the relationship.
Avoid Placement of Logo on Surfaces that Distract or Disguise
Avoid placement of the logo on surfaces that distract or disguise. Do not place on dark blue or black backgrounds that will hide the state of Alabama shape and smaller type. Do not place on a kelly-green surface that will hide the larger letters. Consider neutral or lighter colors when applying the logo. Do not place on backgrounds that are busy, cluttered, or conflict with type or photographs. Avoid busy backgrounds and reflective or soiled surfaces, rust, untended landscaping, and lettering that runs behind or over the logo.