Digital Mission

To ensure that all people have access to science-based information that improves their quality of life and economic well-being in a way that connects and inspires continued advancement in every community.

Scope of the Mission

In recognition of client preferences as outlined in 2017 grassroots meetings, Alabama Extension will shift from print to digital delivery of information. “Mobile first” will be the guiding principle to assure that Extension information is available on smartphones and mobile devices. Extension will offer system-wide support for the production of the following:

• Website
• Social media accounts
• YouTube and videos
• Online courses
• Digital publications
• Mobile apps
• E-Newsletters
• Templates

Digital Strategy

• Alabama Extension will shift from printed materials to digital products in support of learning communities.
• Alabama Extension will completely rebuild its website to assure full compliance with the best practices and university policies regarding web accessibility.

Digital Accessibility and Inclusivity

Alabama Extension is committed to ensuring equal access to web and digital information and technology for all employees and stakeholders. The previous website (2017 aces.edu) did not meet WCAG 2.0 AA-level standards for accessibility. In keeping with our commitment to provide access to all people, Alabama Extension completely rebuilt its website to assure that it is fully accessible to all clients, including those with disabilities. As one of the parent institutions of Alabama Extension, Auburn University hosts the servers and website of the Alabama Extension, which will fully comply with the Electronic and Information Technology Accessibility Policy of Auburn University.   

• Alabama Extension Program Teams will develop and coordinate digital learning materials for statewide use.
• Alabama Extension will manage a planned digital presence, assuring that digital educational programs are credible, accessible, and coordinated across all media platforms.