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Chilton Food Innovation Center

Business Management

It's a changing world out there — one that is more competitive than ever, especially for farmers. Extension economists throughout the state are working to equip farmers and livestock producers with the most effective, up-to-date skills to build sustainable, profitable business operations.

Marketing Alternatives for Feeder Cattle

Feeder Cattle - USDA-ARS image number K5643-20 Are you a feeder cattle producer worrying if this year's gross revenues will be enough to cover production expenses? Would you like to find a way to make certain that your operation will cover these expenses and perhaps even lock in a profit? You may be able to achieve this goal using a combination of feeder cattle market alternatives.

Marketing is usually the most difficult management task that the feeder cattle producer has to perform. Proper marketing can make the difference between profit and loss in the feeder cattle business. As is true of production programs and management practices, many marketing alternatives are available to the feeder cattle producer. Most producers spend much of their time and effort improving production practices while spending very little time on the marketing of their product. However, time spent marketing feeder cattle in today's complex economic environment can pay larger dividends than time spent on improving or implementing many production practices.   more...