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Today it is easier than ever to quantify the values of urban forests around homes, in neighborhoods, cities, or even counties. Understanding these values can help managers and tree-advocates build budgets, raise awareness and support, and plan for more resilient urban forests. iTree has a wide range of tools that are easy to use and can provide quick top-down canopy assessments or more in-depth bottom-up inventories. This presentation will provide an overview of available tools and ways to implement low-cost canopy or inventory assessments.