Live Well Alabama
Alabama Extension at Auburn University Supplemental Nutrition Assistance Program–Education (SNAP-Ed) uses an evidence-based, comprehensive, multi-level approach to create a healthy population. In other words, SNAP-Ed helps residents Live Well in Alabama. To accomplish this mission, SNAP-Ed educators use the components of direct education of individuals coupled with policy, systems, and environmental changes and social marketing. As a result, this approach moves populations toward healthy choices and ultimately changes a culture, making it easier for Alabamians to live well.
Alabama Extension at Auburn University SNAP-Ed is uniquely positioned to help reduce and prevent obesity in Alabama. SNAP-Ed’s statewide network of passionate nutrition educators is committed to improving the environment around health and well-being for Alabamians, focusing on the hardest-to-reach. With strong partnerships at the local, state, and national levels, widespread and lasting change is right around the corner. Improving dietary and physical activity behaviors of individuals and families and building partnerships to improve the health of communities are among key SNAP-Ed efforts to Eat Better, Move More, and Make a Change.
Components to a Comprehensive, Multi-level Approach
DIRECT EDUCATION—Nutrition and physical activity instruction
- Conducted and evaluated Body Quest, a third-grade obesity prevention initiative
- Launched Live Well Faith Communities, a faith community healthy living curriculum
POLICY—A written statement involving passing laws
- Improved farmers market hours of operation
- Eliminated fried foods in faith community meals
- Expanded lunch hours for summer meals
SYSTEMS—Processes and procedures within an organization
- Improved buying practices of convenience stores for healthy foods and beverages
- Facilitated donations of fresh fruits and vegetables at food pantries
- Promoted gleaning at gardens to make fresh fruits and vegetables available at food pantries
ENVIRONMENT—Physical space where people live
- Increased shelf space for healthy foods and beverages in grocery stores
- Initiated, reinvigorated, and sustained edible gardens
PROMOTION—A marketing strategy to increase appeal
- Provided recipe demonstrations and tastings in food pantries
- Expanded the Good Choice initiative, a partnership with the Alabama Department of Public Health and SNAP-Ed, to promote healthy foods and beverages in food retail outlets
- Launched Body Quest marketing campaign in school cafeterias
SOCIAL MARKETING—A collection of campaigns using a variety of media
- Placed billboards to target SNAP-Ed–eligible Alabamians with healthy eating and activity messages
- Launched Live Well Alabama, Alabama Extension at Auburn University’s SNAP-Ed social media campaign
- Used text messaging to motivate parents of Body Quest third graders
- SNAP-Ed: Supplemental Nutrition Assistance Program– Education (SNAP-Ed) aims to improve the likelihood that people eligible for SNAP will make healthy food choices with a limited budget and choose physically active lifestyles consistent with the Dietary Guidelines for Americans and USDA food guidance. To achieve this goal, SNAP-Ed couples direct education with policy, systems, and environmental changes to increase healthy food choices and physical activity of the SNAP target audience. SNAP-Ed is funded by USDA’s Supplemental Nutrition Assistance Program–SNAP.
- ALProHealth: Alabama Preventing and Reducing Obesity: Helping to Engage Alabamians for Long-Term Health (ALProHealth) aims to prevent and reduce obesity by supporting community coalitions that focus on health and wellness in 14 Alabama counties with adult obesity rates of greater than 40%. ALProHealth engages with community coalitions to implement and evaluate strategies to decrease obesity by igniting grassroots behavioral, environmental, systems, and policy changes. ALProHealth is funded by the Centers for Disease Control and Prevention.
- Body Quest: Body Quest is an innovative childhood obesity prevention initiative that empowers third graders and their parents to make healthy choices. The statewide effort by Alabama Extension at Auburn University SNAP-Ed employs a combination of theory-driven classroom instruction, technology, and evidence-based approaches to prevent and reduce childhood obesity.
- Good Choice: Good Choice is a partnership between Alabama Department of Public Health and Alabama Extension at Auburn University SNAP-Ed to promote healthier items with point-of-decision prompts. Good Choice initially was used in vending machines by ADPH. Alabama Extension at Auburn University SNAP-Ed expanded it to convenience stores, grocery stores, and backpack programs.
- Live Well Alabama: Live Well Alabama is a social marketing initiative to reach the SNAP target audience through various delivery channels such as social media, outdoor advertising, and text messaging. The goal of Live Well Alabama is to help integrate SNAP-Ed resources into the home environment in an effort to increase awareness of better food and drink choices as well as increase motivation for daily physical activity.
- Snapshot of a Day, Live Well in Alabama
- Live Well in Communities: Positive changes spread across Alabama for a healthier culture.
- Live Well in Communities: Partnership with CDC
- Live Well in Schools: Direct education and policy, systems, and environmental changes move youth and parents toward better health.
- Live Well Alabama: Social marketing connects Alabamians in meaningful ways.
- Awards, Publications, Recognitions, and Presentations