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Live Well Alabama is more than a catchy phrase used by Alabama Extension at Auburn University Supplemental Nutrition Assistance Program–Education (SNAP-Ed). It is our vision for a healthier Alabama. SNAP-Ed experienced another successful year in 2021, partnering with Alabamians to make the healthy choice the easy choice in their homes, schools, and communities.
SNAP-Ed uses an evidence-based, multilevel approach to support the health of Alabamians, especially those with limited resources. To accomplish this mission, SNAP-Ed educators provided nutrition education to 32,956 people across a wide variety of settings, such as schools, food pantries, grocery stores, and many more.
With the COVID-19 pandemic still present in the everyday life of residents in Alabama, SNAP-Ed continued to share nutrition education with its audience through virtual platforms, such as social media and videoconferencing software. SNAP-Ed educators also partnered with local communities to facilitate 387 unique policy changes, systems changes, environmental improvements, and promotional efforts to make it easier for 75,557 people to choose healthy foods, healthy beverages, and physically active lifestyles.
In addition, SNAP-Ed targeted 744,000 people through Live Well Alabama, a statewide social marketing campaign encouraging Alabamians to Eat Better, Move More, and Make a Change.
34 Educators, 55 Counties, 33K Impacted by Education
387 Policy, Systems, and Environmental Changes
75K Impacted by Healthier Communities, 744K Impacted by Social Marketing
Live Well in Schools
The flagship school-based initiative of Auburn University SNAP-Ed is Body Quest, a multilevel, comprehensive obesity prevention initiative, which empowers Alabama’s youth and their parents to make healthier choices. The 2020–2021 school year was disrupted by closures and abrupt pivots to virtual learning because of the COVID-19 pandemic. AU SNAP-Ed introduced a 9-week curriculum offered remotely by educators to students in their classrooms or home learning environments to meet the need for virtual learning experiences.
The virtual Body Quest program consisted of student education kits, worksheets, virtual assessments, and prerecorded lesson videos. The videos introduced lesson concepts to students in an interactive, visual format. SNAP-Ed educators followed the video by joining classrooms virtually and leading students through hands-on activities to complete each lesson.
“The students learned so much about eating healthy, and they looked forward to your class each week. Even though it was virtual, the Body Quest teacher did
an amazing job of bringing this valuable information to our students in an inventive way.” – Third-grade teacher
“The videos are great to keep the children engaged during this era of virtual learning.” – Third-grade teacher
“I want to be like that friendly Body Quest teacher! She’s smart and brave and wants to help others. I’m going to try and be brave and strong just like her.” – Body Quest student
During the 2020–2021 school year, SNAP-Ed educators provided Body Quest to 4,191 third graders in 41 Alabama counties, 89 schools, and 242 virtual, in-person, or hybrid classrooms. All schools were SNAP-Ed eligible, with more than 50% of students receiving free or reduced-priced meals through the National School Lunch Program. Classes included a mix of educator-led discussions, guided vegetable tastings, and iPad app reinforcement lessons narrated by the Body Quest Warriors, who possess superpowers from eating healthy foods.
Students and parents participated in self-reported pre- and post-assessments. Data were analyzed and significant differences (p < 0.05) were observed from pre- to post-assessment in healthy nutrition behaviors, physical activity participation, nutrition knowledge, and preference for healthy foods.
Body Quest Makes a Difference
Fruit & Vegetable Consumption: At the end of Body Quest, students ate vegetables and fruits more times per day compared to before Body Quest.
Beverage Consumption: At the end of Body Quest, students drank more water compared to before Body Quest.
Physical Activity: At the end of Body Quest, students spent less time in front of screens and participated in physical activity more often compared to before Body Quest.
Text Messaging Engaged Parents to Make a Change
At the beginning of Body Quest, 1,867 parents provided their cell phone numbers to receive educational, action-oriented text messages three times per week. The majority (73%) of parents remained active in the texting program for the full 9-week intervention. At the end of Body Quest, a texting poll with participating parents (n=188) measured the effectiveness of the text messages and self-reported behavior change.
Thanks to BQ, we are drinking more water than ever!
We are being more active by making a music playlist to dance for 30 minutes and dancing in between wait times while cooking.
My daughter loves to help prepare the BQ recipes! She decided it would be an awesome idea for us to create our own recipes and cook them together! She has also helped think of healthier snacks and lunches she can prepare for the whole family.
My son never ate vegetables. Now, because of BQ, he eats carrots and spinach!
Body Quest Parents Make a Change
Body Quest engaged parents in educational activities to support healthy home environments. Parents joined the Body Quest Recipe Tester Club and received inexpensive, simple, and kid-friendly vegetable recipes to prepare and test with their children at home. Parents received educational materials and weekly text messages, and they were encouraged to interact with Live Well Alabama on social media by following, liking, tagging, and sharing content. At the end of Body Quest, parents reported drinking more water and fewer sugary beverages than before the lessons.
94% Found Body Quest Texts to be Helpful
97% Used Tips Provided in Text Messages
90% Noticed Their Child Ate More Fruits & Vegetables, Tried New Foods, or Both
84% Now Keep Fewer Sugary Beverages in Their Homes
88% Found More Ways to be Active With Their 3rd Grader
Body Quest Schools Make a Change
Making healthy food and physical activity priorities at school is critical. Research shows that kids who have healthy eating habits and get regular physical activity are more likely to have better academic performance, attendance, self-esteem, classroom behavior, and lower obesity rates. SNAP-Ed educators leveraged strong partnerships with 45 Body Quest schools to facilitate 117 positive changes creating healthier school environments for more than 13,800 students.
- Policy changes encouraged the establishment of new food distribution sites, such as food pantries, and supported healthy nutrition in schools.
- Systems changes increased availability of fresh, local produce in school cafeterias.
- Environmental improvements established or sustained edible school gardens and improved opportunities for physical activity, such as hosting bike rodeos.
- Promotional efforts provided tastings and signage throughout the school encouraging students to make healthy choices.
45 Schools, 19 Counties, 13K People
117 Positive Changes, 3 Policy Changes, 35 Systems Changes
55 Environmental Improvements, 24 Promotional Efforts
Eat Better, Move More helps kids stay healthy and have fun during the summer.
When school was dismissed for the summer, Alabama youth stayed active and healthy with Eat Better, Move More, even when face-to-face opportunities remained limited. Six engaging nutrition and physical activity lessons were offered in person and virtually through Boys & Girls Clubs, school summer programs, and local community centers. In the summer of 2021, Eat Better, Move More empowered 2,930 kids to improve their health behaviors.
Live Well in Communities
SNAP-Ed educators helped food pantries offer more healthy options to their clients through connecting pantries with school and community gardens and other donation sources. Helping to ensure that clients accepted healthy items, SNAP-Ed educators promoted new or unfamiliar foods through nutrition education. This effort helped 18,477 food pantry clients per month enjoy nutritious meals during
times of need.
SNAP-Ed educators partnered with 7 local food stores to support shoppers in making healthy food choices. SNAP-Ed educators also worked with store owners to suggest enhancements to product offerings, store layouts, and promotional signage. Together, these efforts directed more than 1,367 shoppers per day toward healthier food and beverages.
Grab & Go!
During 2021, new and innovative ways to connect with shoppers in local food retail outlets were established. Barbour County SNAP-Ed Educator Michelle Puckett and Calhoun County SNAP-Ed educator Tammy Hall implemented Grab & Go! meal kits and open cooler displays in partnering food retail stores. These options incorporated the Live Well Alabama recipes, making the ingredients quick and easy to purchase in stores.
SNAP-Ed educators supported the establishment and sustainability of 40 school and community gardens, making fresh vegetables available to 32,082 Alabama residents.
SNAP-Ed educators played a vital role in connecting community organizations to ensure that garden harvests were distributed to places serving the population needing it the most. Food pantries, soup kitchens, school cafeterias, and summer feeding sites received fresh fruits and vegetables to distribute to their clients.
SNAP-Ed educators and community garden volunteers weighed produce and determined a total harvest weight from gardens and gleaned excess produce from farmers. In FY21, gardens supported by SNAP-Ed produced almost 2,900 pounds of produce valued at $6,200. This equated to 11,113 servings of fruits and vegetables, enough for 2,470 adults to meet the USDA daily recommendations.
Geneva County SNAP-Ed educator Sicily Stacy reinvigorated raised bed gardens by rallying community members in Geneva County. The community turned out to support this effort through donations of soil, plants, time, and hard work. With Sicily’s guidance, the fresh produce harvested from the Giving Garden went to the local food bank to help families in need.
SNAP-Ed educators helped farmers increase fresh produce sales by providing nutrition education, encouraging 2,822 customers per market day to purchase and eat more locally grown fruits and vegetables. SNAP-Ed educators partnered with local farmers and community organizations to make produce at farmers markets more accessible to people with limited resources. Promoting SNAP EBT payment, coupon programs, and improvements in days and hours of operation were vital contributions to this effort.
Parks and Recreation Centers
SNAP-Ed educators promoted physical activity in many ways. Educators incorporated active game and movement breaks into nutrition education, supported walk and bike to school efforts, and initiated community walking groups. Educators also provided information at community recreation events and displayed promotional signs and mile markers at parks, trails, and recreation centers serving 6,995 Alabamians every day.
Live Well Social Marketing
Live Well Alabama messages to Eat Better, Move More, Choose Water, and Make a Change for better health reached more than 744,000 Alabama residents in multiple ways every day.
SNAP-Ed partnered with Altarum Institute to evaluate the social marketing campaign with a phone survey. The survey included 376 respondents from across the state. Almost half (47%) of those surveyed recognized the Live Well Alabama campaign name, and 92% were exposed to the specific messages, Eat Better, Move More, and Choose Water through billboards, online ads, social media, or materials from their child’s school.
Respondents who were repeatedly exposed to campaign messages were more likely to take action toward better health. In fact, 73% of those who recalled campaign messages said they were led to do something to promote health for themselves or their family. The most common actions included drinking more water, eating more fruits and vegetables, and exercising more regularly.
Have you seen our billboards?
- 176 Billboards
- 50 Counties
- 152,000 SNAP-Ed Eligible Adults Reached
- 165 Million Views Impressions
In addition to billboards, Live Well Alabama uses a variety of original campaign materials and approaches for engaging with the SNAP-Ed target audience in local communities.
- Social media experienced growth across all platforms. Facebook alone reached more than 350,000 people and increased its reach by 48%.
- Digital advertisements made more than 20 million impressions and drove viewers to visit the Live Well Alabama Facebook page more than 47,000 times.
- A new Instagram handle was launched on June 28 and quickly accumulated more than 100 followers. By the end of FY21, it reached more than 10,000 accounts.
- Stories written for Live Well Alabama social media were shared by other news outlets, likely reaching 172,000 people online and more than 165,000 people by print media.
- The Live Well Alabama text messaging campaign reached 6,000 people.
- Promotional signs placed in schools, grocery stores, and parks and trails reminded Alabamians to Eat Better, Move More, and Choose Water wherever they went.
- SNAP-Ed educators continuously spread Live Well Alabama messages, reinforcing healthy living concepts through recipe demonstrations, nutrition education sessions, and community-based projects.
Live Well Alabama’s social media hashtag campaigns expanded its reach to thousands of new people.
The #SnapEdSuperheroes social media campaign by Live Well Alabama was designed to highlight success stories from SNAP-Ed educators throughout Alabama. From October 2020 to the end of March 2021, this campaign reached nearly 40,000 people and made more than 61,000 impressions.
On June 28, Live Well Alabama launched a new #FoodFriday recipe video series on all social media platforms. From its launch until the end of September, the campaign reached more than 85,000 people.
SNAP-Ed Professionals Creating a Culture Shift in Alabama
Alabama Extension at Auburn University SNAP-Ed is uniquely positioned to help reduce and prevent obesity in Alabama. SNAP-Ed’s statewide network of passionate nutrition educators is committed to improving the environment around health and well-being for Alabamians, focusing on the hardest-to-reach. With strong partnerships at the local, state, and national levels, widespread and lasting change is achievable. Improving dietary and physical activity behaviors of individuals and families and building partnerships to improve the health of communities are among key SNAP-Ed efforts to Eat Better, Move More, and Make a Change.
State Staff and Authors
- Barb Struempler, PhD
- Sondra M. Parmer, PhD
- Katie Funderburk, PhD, RD
- Erin Reznicek, MS
- Sofia Sanchez, MBA, RD, LDN
- Mitch Carter, MS
- Dustin Duncan
- Melanie Smith
- Kelly Mailen
- Jamilah Page, PhD
Past Annual Reports
- Download a PDF of SNAP-Ed FY20 Annual Report,FCS-2469.
- Download a PDF of SNAP-Ed FY19 Annual Report, FCS-2391.
- Download a PDF of SNAP-Ed FY18 Annual Report, FCS-2302.
- Download a PDF of SNAP-Ed FY17 Annual Report, FCS-2227.
- Download a PDF of SNAP-Ed FY16 Annual Report.
For questions and accessibility or to request accommodations, contact Extension Communications and Marketing at 334-844-5696 or firstname.lastname@example.org.
Sondra Parmer, Program Leader for Nutrition Programs, Katie Funderburk, SNAP-Ed Program Coordinator, Erin Reznicek, Extension Specialist, Sofia Sanchez, Extension Specialist.
New January 2022, SNAP-Ed FY21 Annual Report, FCS-2613