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People Attending Dance Class In Community Center

*This is part 1 of 9 from The Urban Difference: Report 2019

Today, the Alabama Cooperative Extension System serves 1.4 million people or 1 in 3 Alabama residents.

Urban Admins

Dr. Kimberly Sinclair Holmes, Assistant Director;
Dr. Allen Malone, 1890 Extension Administrator;
Dr. Celvia Stovall, Associate Director

From the Administrators

In any given moment we have two options: to step forward into growth or step back into safety. – Abraham Maslow

In 2019, the Alabama Cooperative Extension System at Alabama A&M University continued to expand its partnerships, increase external funding, and strengthen its educational programs. As a result of these efforts, and with the help of capable partners, more Alabamians are:

  • Making healthy food choices and engaging in physical activities to improve their mental and physical well-being
  • Implementing child literacy strategies to help kids stay in school and become lifelong learners
  • Preparing young innovative leaders through the pursuit of STEM education and early career exploration
  • Learning to dispel myths about bioengineered plants that resist diseases and pests or advance medical discoveries
  • Applying financial management strategies to reduce debt and to save for future endeavors

As 2019 drew to a close, we engaged in program planning for the new year and conducted internal training of staff in preparation for a year of exciting opportunities. However, the ensuing health crisis forced changes in both our operations and delivery of programs in significant ways. COVID-19 has undoubtedly, limited how we interact with our audiences. Although face-to-face engagement will always be a cornerstone of how Extension delivers knowledge, we sharpened our skills, enhanced our digital technology, and adapted our programs to more widely serve virtual audiences. You could say that COVID-19 presented us with an opportunity to try new modes of program delivery and to reach online users who were unaware of what Extension has to offer. These are the types of timely challenges that must be met if we are to continue moving Alabama Extension forward!

External Funding: $8.6 million

Direct Face-to-Face Contacts: 382,209

Indirect Contacts: 2,122,306

  • Social Media: 578,407 Facebook User Reach
  • Facebook User Engagements: 9,099
  • Radio: 440,300*
  • TV: 1,094,500*

Volunteer Hours: 11,017

Partnerships: 10 MOU partnerships & 93 informal community partnerships

*Data reflects Huntsville-Decatur-Florence metropolitan areas.

Continue To

Part 1 – The Urban Difference: Report 2019, From the Administrators
Part 2 – The Urban Difference: Report 2019, Alabama 4-H and Youth Development
Part 3 – The Urban Difference: Report 2019, Animal Science and Forages
Part 4 – The Urban Difference: Report 2019, Community Resource Development
Part 5 – The Urban Difference: Report 2019, Consumer Sciences and Personal Financial Management
Part 6 – The Urban Difference: Report 2019, Family and Child Development
Part 7 – The Urban Difference: Report 2019, Forestry, Wildlife, and Natural Resources
Part 8 – The Urban Difference: Report 2019, Home Grounds, Gardens and Home Pests
Part 9 – The Urban Difference: Report 2019, Human Nutrition, Diet and Health


Download a PDF of The Urban Difference: Report 2019, UNP-2175. 

Download this article as a PDF

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