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Date & Time: Oct 30 (8:30 am) - Oct 31 (noon)
Location: Tuscaloosa, Four Points by Sheraton Tuscaloosa Capstone
| Tuesday, October 30 |
| 8:00 | Registration |
| 8:30 | Welcome |
| 8:45 | Keynote
Lee Sentell (Ala Bureau of Tourism and Travel) |
| 9:30 | Breakout Sessions (3)
Malcolm White (Miss Arts Commission), The Tourism Impact of the Arts in Rural Communities
Melinda Hughey (The RH Factor), The Mystery of Motorcoach Success: Building a Prize Package
Grey Brennan (Ala Bureau of Tourism and Travel), Themes and Trail Development |
| 10:15 | Break |
| 10:30 | Breakout Sessions (3) [repeat of 9:30 sessions] |
| 11:15 | Alex Thomas, MDA-Division of Tourism; Music Trails -the MS Blues Trail |
| 12:00 | Lunch |
| 1:30 | Phil Hardwick, Stennis Institute of Government |
| 2:15 | Breakout Sessions (3)
Berkely Young (Young Strategies), Branding and Positioning a Community on a Limited Budget
Michelle Jones (Community Assistance Coordinator for the Miss Department of Archives and History), Marketing History
Henry Sansing (Director of the Noxubee Wildlife Refuge), Nature Tourism |
| 3:00 | Break |
| 3:15 | Breakout Sessions (3) [repeat of 2:15 sessions] |
| 6:00 | Reception |
| 7:00 | Dinner on your own |
Wednesday, October 31 |
| 7:30 | Breakfast |
| 8:45 | Keynote
Berkeley Young (Young Strategies), Trends in Cultural and Heritage Tourism |
| 9:30 | Breakout Sessions (3)
Kristi Brown (Upside Brown Consulting), CPR: Community Public Relations, Practical Tips for Reviving Your Communities Image
Rosemary Judkins (Alabama Bureau of Tourism and Travel), The Family Reunion Market
Dana Lee Tatum (Ala Mountain Lakes Tourist Association), The Relationship Between Peanut Butter and Jelly |
| 10:15 | Break |
| 10:30 | Breakout Sessions (3) [repeat of 9:30 sessions] |
| 11:15 |
45 Ideas in 45 Minutes (James Tsismanakis, Columbus CVB) Wrap-up |
| 12:00 | Adjourn |
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