|Title:||NEWS MEDIA RELATIONS: THE FUNDAMENTALS||
Status: WEB ONLY
|Printable Copy (PDF)|
As Extension professionals expand use of new technology, traditional media -- newspaper and broadcast media -- remain critical to connecting to our diverse audiences. Learn the importance of identifying gatekeepers and their roles in various media, of recognizing what is news, and of understanding the advantages and disadvantages of each medium. This practical, tip-filled publication will help you pitch your stories effectively.
Published by the Alabama Cooperative Extension System (Alabama A&M University and Auburn University), an equal opportunity educator and employer.
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