Alabama Master Gardener Logo Guidelines

All organizations rely on the public’s ability to easily recognize their services and products. The Alabama Cooperative Extension System is no exception. To help our clientele and the public recognize the scope and nature of our mission, it is important that we convey a unified, cohesive image.

You can help Extension present a clear, consistent message and image by adhering to the graphics standards set forth in this publication. These guidelines are not intended to impede creativity but to help create uniformity and consistency in our image of the Master Gardener program identity. Eventually, you will encounter situations that this publication does not address. In such cases, contact the state Master Gardener Program Coordinator.

Logo Components

• The symbol features images of knowledge, learning, and growth. A growing plant marries these images.
• The logotype is made up of the words Alabama Master Gardeners.

Neither component of the logo should be changed in any way. Examples: the symbol and logotype must remain together, the font for the logotype must remain as shown, and the proportions of the components must remain as shown.

Logo Color

If your project or application needs a color other than the standard, PMS-348, first consult the Alabama Master Gardener Program Coordinator with the request.

General Guidelines for All Uses

The symbol and logotype must always be used exactly as they appear in this publication. They must never be redrawn, retyped, stretched, recreated electronically, or altered in any way. In any application, the logo should be placed prominently so it is easily recognized and legible. The logo may be enlarged or reduced but should never be displayed so small or so large that the image is illegible. No boxes, circles, or other figures should be drawn around the logo in such a way as to appear to be part of the logo or in any way that competes with or detracts from the logo.

The logo should always be surrounded by a transparent, proportional field, as shown in the illustration. As a general rule, the spaces inside the dotted lines should not be violated. (X-width is used when the logo appears with other components. 2Xwidth is used when the logo stands alone.)

Applications

Signs and Banners: Signs contribute significantly to the effectiveness of Extension’s identity efforts. The illustration on this page is not intended for determining the finished height or width of a given sign or banner. It should be followed closely to maintain the correct proportions of the logo and local/state Master Gardener Association name to each other at the top and side margins.

Apparel and Other Uses: Below are examples of the logo on apparel. For additional information or questions, contact state Master Gardener Program Coordinator Kerry Smith at (334) 844-3036 or smithkp@aces.edu.

Summary

This publication illustrates and defines proper uses of the Alabama Master Gardener logo. It sets policies to preserve the logo from improper applications that would weaken or distort our visual identity.

When questions arise regarding logo applications that are not covered in this publication, please contact the state Master Gardeners Program Coordinator. Deviations from the standards in this publication must be approved by the state Master Gardener office.

If you are an Extension agent with questions that are not answered in this publication, refer to the Alabama Cooperative Extension System Identity Guide, A Resource for Communicating Extension to Alabama for policies concerning the Extension logo.

	PMS 348	HTML #008457	PMS 348
	PMS 348	HTML #008457	PMS 348
	PMS 348	HTML #008457	PMS 348

* “Alabama Master Gardener” is a registered service mark of the Alabama Cooperative Extension System. Any use of the term must follow Extension’s expressed guidelines. The symbol ^SM should be used when the term appears on its own in any way.

For more information, contact your county Extension office. Visit http://www.aces.edu/counties or look in your telephone directory under your county's name to find contact information. Issued in furtherance of Cooperative Extension work in agriculture and home economics, Acts of May 8 and June 30, 1914, and other related acts, in cooperation with the U.S. Department of Agriculture. The Alabama Cooperative Extension System (Alabama A&M University and Auburn University) offers educational programs, materials, and equal opportunity employment to all people without regard to race, color, national origin, religion, sex, age, veteran status, or disability.