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Trends
in the Youth Market
Oct. 31---There's
more than kid stuff going on in the youth market these days.
Pint-size items are going upscale. For example, there's the small,
but growing, trend toward adult-type cookware in child-friendly
sizes.
One company has
developed a line of cooking accessories, cookbooks and recipe kits
designed for family activities. The kit contains a booklet with
souped-up versions of classic fairy tales. The goal is to combine
learning, creativity and nutrition in an enjoyable format. Leisure
time activities, such as kids' cooking camps, are also sprouting up.
Hands-on birthday parties, where small-fry guests prepare some of
the refreshments, are popular at usually adult-oriented cooking
schools.
Youth furniture is also
undergoing some changes. One major furniture manufacturer conducted
research showing that consumers now expect their children's bedroom
furniture to last 15 to 20 years. Quality, durability and safety are
important factors in the purchasing decisions. Hence, new offerings
may be smaller in scale than the adult lines, but are equal in style
and quality.
At least one
manufacturer is offering a line of computer desks and chairs
painstakingly designed with proper ergonomics in mind.
Top china and crystal
companies also are feeling the effects of this affluence boom. In
response to consumer desire for nostalgic keepsakes, retailers are
stocking many fine china and crystal lines built around time-honored
fairy tales and classics. These new offerings expand on the
traditional cup-and-plate assortments and include picture frames,
crystal clocks, china switch plates and figurines.
Silver baby gifts have
never gone out of style and are experiencing sales growth too. The
preference seems to be for sterling silver, rather than silver
plate. Traditional offerings, such as spoons, frames, rattles and
teething rings, are accompanied by birthday items, such as tea sets,
cake candle holders, hair clips, dresser sets and collectible
Christmas ornaments.
SOURCE: Dr. Carol
Centrallo, Apparel and Textile Management Specialist, Alabama
Cooperative Extension System, (334) 844-1325, and The Soap and
Detergent Association
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