|
Horsequest Web Site Provides Valuable Information with Every Click
Auburn, June 4, 2003
--- The popularity of the horse industry has grown by leaps and
bounds in recent years. Horse enthusiasts, both new and experienced
need a clearinghouse of reliable information.
Extension professionals from 13
southern land-grant institutions have combined their equine knowledge
and launched a comprehensive Web site,
www.HorseQuest.info.
The site went on-line this spring with a large database of
peer-reviewed horse information.
“My fellow Extension equine
specialists in the southern region and I recognized the need for a
more efficient system to address client questions and requests,” said
Dr. Cindy McCall, a specialist with the Alabama Cooperative Extension
System. “We were all getting a tremendous number of phone and e-mail
questions.”
McCall said the Web site gave
Extension equine professionals the opportunity to join in
collaborative programming that reached beyond state boundaries.
McCall said the Web site’s purpose is
to provide nonbiased, research-based information that will answer
common horse-related questions.
“We want Horsequest.info to be a place
people can come to get answers to questions about feeding, breeding,
riding, management, shelter and many other equine topics,” said Craig
Wood, associate director of agricultural communications and
information technology at the University of Kentucky and part of the
HorseQuest slate of specialists. “Our goal is to always have the most
up-to-date information available and to link clients directly with
equine experts via the Web.”
Funding for Horsequest.info, which is
powered by RightNow Technologies Revelation knowledge engine, was
provided through a U.S. Department of Agriculture Agriculture and
Telecommunications grant.
Although all information is available
free of charge, users are required to log in when they first visit the
site. McCall said the information is confidential and only used for
statistical purposes.
“Accounts help identify where the
client is from, allowing us to
customize the Web site to identify that person’s respective land-grant
university,” she said. “Knowing where clients are from helps the
experts better answer questions and helps account for geographical
differences.”
Article
in MS Word
Article
in Text
|