Auburn,
August 22, 2002 --- In an increasingly competitive global
market, U.S. cattle producers are searching for ways to enhance
product value and strengthen consumer confidence in American beef.
(Above: Extension Animal Scientist Robert
"Butch" Blaylock, center, discusses carcass quality with
one of 24 producers who attended the Alabama Beef Excellence
Program.)
The Alabama Beef Excellence Program, sponsored by
the Alabama Cooperative Extension System, functions with just this
purpose in mind. The program is based on one simple premise: By
enhancing the producers’ understanding of the beef cattle industry
all the way from the "gate to the plate," they will be
better equipped to turn out a top-quality product.
The most recent training, held June 18 through 20 at
Auburn University, attracted 24 producers from 13 counties
throughout Alabama. They were instructed in practices of selection,
quality assurance and value-based marketing.
Day one, producers were acquainted with yield and
quality grading of live-market steers of various finished weights.
The remaining two days were spent in the Auburn
University Meats Lab where, after intensive instruction, producers
were required to evaluate carcasses for yield grade, quality grade
and whole-carcass value based on current market information. They
also were required to measure fat thickness, ribeye area and
percentage of internal fat and to estimate quality grade based on
the marbling score.
Digital photos (attached to each carcass) of
weaning, backgrounding stage and harvest time were included along
with the live-animal market values of each animal so that trainees
could determine differences in carcass value versus live-cattle
type.
But it did not end there. Producers also were
required to fabricate each carcass into sub-primal cuts. After being
assigned to teams, trainees divided a carcass into different cuts,
weighing each portion and determining the wholesale value of the
entire carcass based on the weight and value of these subprimal
cuts.
Live animal, whole carcass and total value of the
different fabricated cuts were then compared.
Videotapes and digital photos taken of the cattle
throughout all stages of their lives played a very important role
throughout the three-day training. Similar records were made at the
time of harvest and as the animals were evaluated and fabricated.
Graphics and data collected for the training will be
used in future publications and video productions.
Elkmont cattle producer Jack Gilbert says the
training was especially valuable in helping him and other producers
understand the mindset of the average feedlot owner or packer.
"It gave me an overall feel for the cattle
industry and how it works," Gilbert recalls.
Like the other producers, Gilbert was asked to
assign a live grade and to compare these to grades assigned after
slaughter. And, like the other producers, he was often shocked at
how far off the mark he was when the carcasses received their final
grade. Still, while the training turned out to be far more
challenging than expected, it was worth the effort, he says.
"We were encouraged to try harder and see where
the animals would finish, how well they would finish, and how much
they would grade."
The training taught another valuable lesson, Gilbert
believed, by showing producers how important it was to learn as much
as they can about their cattle prior to market consignment.
"I don’t think most cattlemen know what they’ve
got other than that it’s walking around on four legs," he
adds. "But if you don’t know how it will grade going into
market, you’re not going to get as much return for your
money."
Principal instructors for this year’s training
included Extension animal scientists Butch Blaylock, Bill Jones and
Robert Ebert. Auburn University Animal Science instructors Chris
Kerth, Tom Bonner and Ben Alderton assisted with carcass evaluation.
Plans are under way for another Alabama Beef
Excellence Program in 2003.
A very similar program, designed for Extension
agents and USDA graders and titled called "Strategies for
Producing, Processing and Marketing Pork and Beef," was held in
May.
The Alabama Beef Excellence Program was funded by
grants from the Upchurch Foundation of the Auburn University Animal
Sciences Department and the National Cattlemen’s Beef Association.
The Alabama Cattlemen’s Association also provided key support.
The Alabama Cooperative Extension System provided
several key instructor’s as well as support for travel.
(Source: Robert
"Butch" Blaylock, Extension Animal Scientist,
256-353-8702)
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