High Carb Industries Fight Back

The current Atkins diet-driven craze for low-carb foods has put a serious squeeze on high-carb food industries. But some aren’t giving up without a fight.

Potato farmers, Florida citrus growers and other collaborators are rolling out a national promotional campaign to win back consumers driven away from high-carb foods. Other industries have taken the “if-you-can-beat-them-join them” approach, introducing their own line of low-carb fare.

Oh, and look for ads about the “Healthy Potato,” part of a $4.4 million campaign that will be debuted by the Denver-based U.S. Potato Board next month.

Posted by Jim Langcuster at January 28, 2004 08:14 AM